Burger King Unleashes New Meal to Face Off with McDonald's Happy Meals

02:28 05/04/2019

A McDonald's Happy Meal has been a testament of modern culture for many years, but there's a new meal in town that could quickly get popular.

Burger King has unleashed a lineup of burger meals dubbed 'Unhappy Meals.'
The meals focus on “real” moods to help raise awareness about mental health and coincidentally, May is Mental Health Awareness Month.

Burger King's new meals include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal. Each include a Whopper, french fries and a drink.

“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” said an online release.

It was this week that both Burger King and McDonald's released financial results.

On Monday, the former reported a same-store quarterly sales increase of 2.2 percent. Its parent company Restaurant Brands International QSR  saw adjusted earnings of 55 cents per share while analysts had waited for 58 cents.

“Overall, we are confident in the long-term growth prospects for each of our three iconic brands, and remain focused on providing a great guest experience while driving franchisee profitability,” CEO Jose Cil said in statement.

McDonald's reported on Tuesday and beat estimates. Earnings at $1.78 a share were better than the $1.75 expected.

McDonald's CEO Steve Easterbrook said on the earnings call, 'We're off to a strong start for 2019. Our broad-based momentum around the world continues as we further execute on our Velocity Growth Plan. Global comparable sales increased 5.4% that's over $1 billion of growth across the system for the quarter. This marks our 15th consecutive quarter of positive global comp sales, despite some of the continuing macroeconomic uncertainties around the world. We also grew global guest counts for the quarter.'

Easterbrook added, 'In the US, we are pleased with our performance to start the year. The market continues to execute against the most ambitious plan in our history. Whilst we recognize we have a lot of hard work ahead of us, we are encouraged with our progress and improved franchisee cash flow to start the year. Our customer satisfaction scores are improving as more guests are able to enjoy McDonald's in our modernized experience the future restaurants. For the first time since we've begun our EOTF roll out, we are seeing a benefit to our overall US sales comp, where 2018 focus on considerable transformation and building a foundation for growth our 2019 focus is on operation execution in our restaurants and optimizing the experience for our customers.'


This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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