Amazon is Closing All of its Pop-up Stores in the United States for This Reason

11:57 03/09/2019

The Wall Street Journal has reported that Amazon AMZN  will be closing all of its pop up stores.

Citing employees at some of the stores, the report has said that 87 pop-up stores are expected to close in the United States by the end of April.

Amazon is planning to focus more on opening Amazon Books retail stores instead said a company spokesperson.

'After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection,' an Amazon spokesperson told CBS MoneyWatch via email.

Amazon says it wants to expand on its 4-star store, where there are toys, games, home and kitchen goods, electronics and Amazon devices.

'We look forward to opening additional locations of both stores this year,' Amazon said in a statement.

Amazon currently has just a few 4-star stores currently open, in New York; Berkeley, California; and Lone Tree, Colorado. There are 20 Amazon Books stores across the country, including Los Angeles, Boston and Washington.

The closures don’t affect cashierless Amazon Go stores.

According to a Bloomberg report this past September, Amazon has considered opening as many as 3,000 Amazon Go locations by 2021.

Recently the WSJ also reported that Amazon is planning to open its own grocery stores in the U.S. at a lower price point than Whole Foods. The first one opening in Los Angeles as early as the end of this year.

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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