Long Time Chief Marketing Officer Kelly Bennett Steps Down From Netflix


 
 
11:47 03/09/2019

Wall Street learned this week that Netflix NFLX  Chief Marketing Officer Kelly Bennet is stepping down from the company.

Bennett had joined the company in 2012 and will remain at the company until a new CMO is named.

'The past seven years have been the most rewarding of my professional life, and we are at the top of our game, which is why this was the right moment for me to retire,' Bennett said in the statement.

'I am immensely proud of the team we have built and all that has been accomplished during my time here — and I will continue to be Netflix's greatest fan.'

It was last summer that Netflix had lost its head of communications, Jonathan Friedland. Friedland left the company after he had made insensitive remarks at a meeting.

This past August chief financial officer David Wells also stepped down.

“Kelly Bennett has been absolutely transformational for us as we expanded our member base in the U.S. and globally, and particularly, as we transitioned into being a leader in original series and films,” said Netflix CEO Reed Hastings in a brief statement. “He has been a source of inspiration both inside Netflix and in presenting our brand to the world, and we are thankful for his enormous contributions.”

It was also this week that HBO's new boss Bob Greenblatt, said that Netflix 'doesn't have a brand.'

J.P. Morgan also told clients this week to expect that Disney+, Disney's rival streaming service, will eventually draw 160 million subscribers from around the world. This is more than Netflix's current 139 million.

'While there is little question there are more direct-to-consumer services today than ultimately should survive, we have no doubt that Disney+ remains on the short list,' analyst Alexia Quadrani writes.

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