Coca-Cola Just Did This For the First Time in Ten Years


 
 
11:10 02/10/2019

It's been over ten years since beverage giant Coca-Cola has added a new flavor to its brand name.

The Atlanta-based company unveiled a new flavor recently. Coca-Cola will be adding Orange Vanilla Coke and Orange Vanilla Coke Zero to its trademark.

The two new drinks will be available across the United States starting on February 25th. A long with the new tastes, Coca-Cola is also launching new packaging for other flavors such as Vanilla and Cherry.

Vanilla Coke and Vanilla Coke Zero were the last to be introduced to the brand in 2007, while Cherry Coke was introduced around 1985.

Business Insider taste testers have said that the new flavor was better than expected and is described as a sweet, Creamsicle-esque cola that has notes of Fanta.

Coca-Cola's trademark brand director Kate Carpenter spoke to Business Insider and said,"We had not touched our flavors from an innovation standpoint point — or really a messaging or marketing standpoint — for a really long time. But, despite that, our flavor portfolio was growing."

According to Carpenter, retail sales of flavored Coca-Cola beverages grew 2% through the third quarter. “What we realized is that we had a diamond in the rough when we looked at our flavors portfolio,” said Carpenter.

"The growth of Cherry Coke and Vanilla Coke – and their zero-calorie variants – has been really strong in recent years even with very limited marketing support," she added.

“We wanted to bring back positive memories of carefree summer days,” Carpenter explained. “That’s why we leaned into the orange-vanilla flavor combination – which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”

The team considered three other flavors, raspberry, lemon and ginger, but it was orange and vanilla that won with focus groups.

Orange Vanilla Coke will be sold in both 12-ounce cans and 20-ounce bottles but the cans will only be available through May.


This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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