CBS Says No to Medical Marijuana Ad for 2019 Superbowl

03:41 01/25/2019

It was all over the news this week that CBS has banned a medical marijuana commercial from playing during the 2019 Super Bowl. The network has rejected a public service announcement that highlights the benefits of medical marijuana. Acreage Holdings, one of the largest U.S. based cannabis companies, had created a 60-second public service announcement that features three medical cannabis patients and their loved ones who discuss how much marijuana has impacted their lives in a positive way. The ad was submitted to CBS and Acreage Holdings was preparing to pay anywhere from $5 to 10 million that it would cost to air during the Los Angeles Rams and New England Patriots game on February 3rd. CBS however said it does not accept cannabis advertisements. According to Harris Damashek, the chief marketing officer for Acreage Holdings, the decision was hypocritical. He stated, “You will see countless ads (during the Super Bowl) for beer and erectile dysfunction medications but our ad with an educational goal to help people who are suffering is rejected. That is the irony we are looking to highlight.’’ “It’s a public service announcement really more than it is an advertisement,” said Harris Damashek, Acreage’s chief marketing officer. “We’re not marketing any of our products or retail in this spot.” “We’re not particularly surprised that CBS and/or the NFL rejected the content,” Acreage president George Allen said. “And that is actually less a statement about them and more we think a statement about where we stand right now in this country.” “One of the hardest parts about this business is the ambiguity that we operate within,” Allen said. “We do the best we can to navigate a complex fabric of state and federal policy, much of which conflicts.” Former House Speaker John Boehner and former Massachusetts Governor Bill Weld are two of the Acreage Holdings' advisors.0

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