Nike (NKE) Stock: Why it Pays to Avoid Herd Mentality


 
 
02:55 09/11/2018

You have to ignore the herd if you want to make money.

As we noted on September 4, 2018, traders were so caught up in Nike Inc. NKE  controversy, they ignored opportunity.

All after the company named Colin Kaepernick as the 30th anniversary face of its “Just Do It” campaign. “No doubt, [Nike’s] decision to feature Kaepernick prominently in its latest marking effort will spur significant debate among those in athletic circles and more broadly,” noted Oppenheimer analysts as we noted on September 4, 2018.

Then came calls for a Nike boycott, which sent the stock down temporarily.

But it was nothing more than market noise. Hated or not, a football player face isn’t going to crush Nike for long.


This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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