Groupon Survey Shows More than Two-Thirds of Americans are Big on Shopping Small Businesses This Holiday

03:19 11/22/2017

With the Saturday after Thanksgiving marking the ceremonial kickoff to the holiday shopping season for small businesses across the United States, Groupon GRPN  asked 2,000 people about their holiday shopping preferences and found that 67 percent of Americans favor shopping at small businesses over large national chains.

According to the survey results, the top reasons why shoppers prefer to shop at local merchants include their unique gift selection, the money spent there stays in the community, they offer a more personalized shopping experience, have higher quality items and provide better customer service.

The survey, conducted by market researchers OnePoll and commissioned by Groupon, also asked participants for some of the biggest barriers when they shop small businesses. Some of the top impediments to shopping small during the holiday season were not enough inventory, pricing compared to large chains, proximity to consumers, not open during convenient hours and no mobile app or website. All are addressable on Groupon.

“We’re thrilled that so many people see the benefits of shopping locally this holiday season,” said Jennifer Carr-Smith, senior vice president of North American Local, Groupon. “Our marketplace is convenient, always-on and helps shoppers connect with the amazing small businesses in their neighborhood, building great local spaces in the process.”

Groupon has pumped more than $18 billion into local communities and recently unveiled a new advertising campaign ( featuring the stories of merchants whose businesses and communities have seen incredible successes through the Groupon platform.

Building great communities is one of Groupon’s core values, and the company is committed to continuing to promote initiatives that help foster economic development and growth of small businesses. Eighty-five percent of Groupon’s U.S. merchant population have 20 or fewer employees and nearly one-third are sole proprietors.

GRPN  also asked 2,000 people when they plan to begin their holiday shopping this weekend and found that most people plan to start checking off lists before they’ve even finished their turkey––3:29 p.m. on Thanksgiving.

While people identified their estimated shopping starting time, survey participants aren’t necessarily looking forward to it. According to the results, stubbing a toe, watching a kid’s movie, getting a root canal, sleeping on the bus past your stop or losing your place in line at the DMV were identified as the top things people would rather experience than braving store crowds over the long weekend.

“Getting something for everyone on your list doesn’t have to be so hard,” said Aaron Cooper, president of North America, Groupon. “Whether your family and friends prefer getting stuff, doing stuff or both, you can give them everything for less through Groupon.”

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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