Finish Line Unveils Updated Store Design at Los Angeles Flagship Store

03:44 11/11/2017

Athletic retailer The Finish Line, Inc. FINL  opened the doors to its revamped Los Angeles flagship store in the Del Amo Fashion Center today, Saturday, November 10th at 8 a.m. The updated retail space features a fresh design concept that highlights key product offerings from brand partners and new digital display integrations.

The Del Amo store, the third Finish Line location to receive these updates alongside Woodfield Mall in Chicago and Roosevelt Field in New York, uses technology at the center of the store’s total experience, creating unique, immersive customer interactions.

Featured footwear at this location includes the Air Jordan 1 Retro Hi Flyknit, Nike Air More Uptempo Wheat, Puma NTRVL collaboration with Jeff Staple and the Fenty Puma by Rihanna collection for women.

“Our elevated store concept continues Finish Line’s effort to authentically connect with our consumers and demonstrate category-leading digital capabilities,” said Mike Grimes, senior vice president, brand and consumer experience at Finish Line.

“Elevated brand partner displays and cutting-edge technologies set a new in-store standard that strengthen Finish Line’s position as the destination for the latest and greatest sneakers in the marketplace,” Grimes added.

Grand opening activities will run throughout the weekend with giveaways, brand takeovers from Nike on Saturday and adidas on Sunday as well as shoe cleanings from Jason Markk. Additionally, Winner’s Circle members that spend $75 during the weekend will receive a $15 reward.

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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