Hasbro and Paramount Pictures to Produce and Distribute Live Action and Animated Content

02:45 11/03/2017

Paramount Pictures, a unit of Viacom VIA , VIAB  and Hasbro, Inc. HAS , announced that they will be teaming up to produce and distribute content based on Hasbro brands under a five year exclusive relationship.

The collaboration will include live action and animated films, with Hasbro’s Allspark Pictures and Allspark Animation playing an active role alongside Paramount Pictures in development and production.

“Paramount has been a valuable partner of Hasbro’s for more than a decade, and we’re looking forward to taking our relationship to the next level,” said Brian Goldner, Chairman and CEO, Hasbro.

Goldner continued, “storytelling, in its many forms, is revolutionizing our business and differentiating Hasbro in all sectors where we operate. We look forward to collaborating with the talented team at Paramount to create powerful new stories for kids, fans and families globally.”

Hasbro and Paramount have partnered in the past on five Transformers movies to date, as well as two G.I. Joe films and the first Transformers spinoff, Bumblebee, slated for December 2018.

Although the full terms are not being disclosed, Paramount and Hasbro will partner up on a number of different financing projects. Paramount will also distribute the products produced during the five year term of this deal worldwide. Paramount and Hasbro will also collaborate on television programming.

“Hasbro has an enormous array of exceptional brands, so this expansion of our relationship is incredibly exciting,” said Paramount Pictures Chairman and CEO, Jim Gianopulos.

“We look forward to working with Brian Goldner and Stephen Davis and the Hasbro and Allspark teams to create extraordinary film properties for all audiences,” Gianopulos added.

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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