Groupon Launches New Loyalty Program

02:22 10/25/2017

Groupon GRPN , a local commerce marketplace where people can discover and save on amazing things to do, see, eat and buy, announced the launch of a new loyalty program aimed at incentivizing customers for making purchases on Groupon.

Starting on October 25th, 2017, Groupon users can begin earning airline miles and hotel points from top frequent traveler programs just for buying a Groupon local, travel or shopping deal.

“We’re excited to have more frequent interactions with our customers by providing them with even greater value when they shop through Groupon,” said Vinayak Hegde, senior vice president of global marketing, Groupon.

Hegde added, “whether it’s finding a new local experience to try, booking a trip with the family or getting an early start on your holiday shopping, we’re offering incredible savings and airline miles or hotel points from your favorite loyalty programs. A win-win.”

The new Groupon loyalty program gives customers the ability to earn miles and points with every purchase from American Airlines AAdvantage, Alaska Airlines Mileage Plan, Choice Privileges, IHG Rewards Club, JetBlue’s TrueBlue Program and La Quinta Returns.

In addition, GRPN  plans to continue to add more brands to the loyalty program in the coming months.

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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