New Age Beverages Corporation Begins Rollout of Probiotic Beverage

01:27 10/11/2017

NBEV , a Colorado-based all-natural and organic healthy functional beverage company, announced the expansion of Aspen Pure® Probiotic throughout the more than 2,000 Ahold Delhaize banner stores across 23 states, with particular strength along the East Coast in the United States.

Jay Barrow, Head of Marketing commented, "We learned a lot about consumer communication, retail execution at the point of sale, pricing, and brand placement in our initial test market in our own captive market in Colorado. This helped refine our messaging for consumers to understand the digestive health and immunity benefits of Aspen Pure® Probiotic. Now with the launch with Ahold's banners we can implement that optimized sales and marketing execution mix to drive superior retail sell through."

New Age's Aspen Pure® Probiotic water is the world's first probiotic water with more than 10 billion live colony forming units (CFU's/probiotics) in every serving. It includes 12 different probiotic strains and is shelf stable for up to two years.

Aspen Pure Probiotic started shipping and shelf placement this week to stores such as Stop & Shop New England, Stop & Shop New York, Giant Carlisle, and Giant Landover.

New Age Beverages Corporation is starting distribution in its home market to establish and refine its execution, but it has also begun shipment to key distribution partners in its strongest markets in the West and Southwest US, including a test with a major national pharmacy chain operator.

New Age is also exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available.

New Age competes in the fast-growing healthy functional beverage segments including Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters and Functional Waters with the brands XingTea®, Marley One Drop®, Búcha® Live Kombucha, XingEnergy®, Marley Mellow Mood®, Marley Mate™, Coco-Libre®, and Aspen Pure® PH and Aspen Pure® Probiotic Water. New Age’s brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems.

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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