General Motors to Acquire Sensor-Tech Company to Enhance Self-Driving

11:42 10/09/2017

The leading automaker in the United States, General Motors Co said this week it would purchase Strobe Inc. The small tech company uses a LIDAR technology that specializes in laser-imaging and enhancing camera senses to help cars function in conditions with poor visibility. The LIDAR technology also aids self-driving cars recognize objects at a distance. This acquisition is aimed to push its self-driving vehicles into the market.

There is a vicious competition in the auto making industry to bring self-driving vehicles to the market first. With the purchase of this small tech firm, GM  hopes to achieve that task before all the other auto making companies in the U.S.

Kyle Vogt, CEO of GM’s Cruise Automation unit said, “Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale.”

This purchase of Strobe lightens the auto making company as they are extremely excited and are looking forward to what the future holds. This deal gives in-house engineering expertise in the development of LIDAR sensors that create HD images for vehicles operated by computers. This allows GM’s Cruise Automation to quicken efforts to construct and test-drive electric cars with self-driving abilities.

Cruise Automation has been engaged in experimenting electric Chevrolet Bolt cars in San Francisco with human backup drivers. GM says Strobe’s technology will significantly lower the cost of the vehicles while enhancing the speed of extensive deployment at the same time.

Strobe Inc. was founded in 2014 and currently has less than 15 employees that includes a small number of software engineers. Strobe is a spin off company from the form OEwaves which offers products to use in the defense industry.

The price of the sale and terms were undisclosed in the announcement. Julie Schoenfeld, Strobe’s founder, said her company will “play a significant role in helping GM and Cruise Automation bring these vehicles to market sooner than you think.”

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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