Peet's Coffee Announces People & Planet

08:33 01/24/2017


Peet's Coffee, a U.S. specialty coffee company founded over 50 years ago, has announced People & Planet, a social responsibility initiative.

The company, which has a unique direct store delivery network that serves over 14,000 grocery stores, is displaying its long heritage of caring for farmer communities and the environment by launching People & Planet.

The initiative is the company's effort to help educate and empower consumers so that they make more impactful decisions.

The VP of Coffee and Roastmaster, Peet's Coffee, Doug Welsh, commented, "In establishing People & Planet, we are not only able to showcase and expand the reach of some of our favorite coffees, but we are also better positioned to share the stories of our long-standing social responsibility efforts."

"The coffees included as part of the initiative underscore important components of the journey we are on to ensure, in equal measure, that we are supporting our farmers and the environment while also providing remarkable quality coffees," he explained.

CEO of Peet's Coffee Dave Burwick remarked, "We are proud of People & Planet and are excited to offer an accessible platform whereby consumers may more easily educate themselves about our products and our values when selecting their daily coffee."

The way People & Planet works is through:

The focus of People & Planet -- Direct Trade, Farmer Assistance, and Certification -- reflect a mission that compels the company to invest in programs that are sustainable and promote the well-being of coffee farmers.

Direct Trade -- Personal relationships with farmers where Peet's negotiates prices directly and collaborates with these suppliers on projects that support the people, communities, and natural environment surrounding their farms.

Farmer Assistance --Training for coffee farmers in agronomy and business skills which aims to help them improve product quality, obtain higher crop yields, and secure premium prices.

Certification -- Coffees that are evaluated against social, environmental, and economic standards during production and processing. Peet's focuses on sourcing coffees that carry USDA Organic, Fair Trade™, and Rainforest Alliance™ certifications.

The initiative will roll out a series of craft coffees to be available at Peet's coffee bar, whole sale, grocery, and online classes.

Some of the products to be available include Uzuri African Blend: a Farmer Assistance dark roast from East Africa with notes of orange blossom, black cherry, and a silky-smooth body,, and Guatemala San Sebastián: a Direct Trade dark roast from the Antigua Valley of Guatemala with hints of bittersweet chocolate and elegant acidity.

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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