Ericsson and Cisco Team Up To Help You Do This with Your Mobile Phone

08:55 02/26/2017

Ericsson and CSCO  will be doing something exciting at next week's Mobile World Congress in Barcelona.

The two companies will be showcasing a demo of their joint Collaboration Mobile Convergence (CMC) solution. The solution combines Cisco's enterprise collaboration service platform with Ericsson’s VoLTE communications solutions.

The jointly collaborated solution allows Service Providers the ability to offer multi-party collaboration communication services as well as value-added services across mobile or fixed networks.

A mobile phone becomes an enterprise-connect device with the CMC solution and offers Service Providers the ability to offer many mobility services capabilities including Cisco Spark features like messaging, high-definition video conferencing across multiple devices, and in-line file sharing. The solution will also allow calls to be moved between devices with a swipe.

According to the press release from Cisco, the top benefits include:

Revenue: New recurring revenue, higher average revenue per user (ARPU), new value-added service.

Stickiness: Longer contract term, lower customer churn rate, void price erosion with business impactful services.

Differentiation: Leveraging the Service Provider network to provide QoS for business collaboration services; enriched offer from native dialer to Spark; part of Spark API & Cisco Partner community with flexibility for bundling

Mobile ID Monetization: Monetize on subscriber mobile identity with value added mobile services such as mobile recording, mobile customer relationship management (CRM), mobile integrated vertical apps, and more

Low Risk and Flexibility: OpEx savings vs. CapEx, investment protection, pre-integrated solution: works on any Evolved Packet Core, including those from Cisco, Ericsson or other vendors.

“This is another great move in our partnership, after the launch of our joint Evolved Wi-Fi Networks solution. By extending VoLTE with business communication and collaboration, with Cisco's enterprise capabilities, we are giving service providers new revenue opportunities. In addition, making smartphones into smarter business phones will enable professionals to become more productive at work,” said Rima Qureshi, who is the Head of Region North America and is responsible for the strategic partnership with Cisco at Ericsson.

The solution is scheduled to become available by the end of the 2017 calendar year for Service Providers and Enterprise customers.

This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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