Entercom Communications Merges with CBS Radio


 
 
10:52 11/17/2017

An American broadcasting and radio networking company, Entercom Communications Corp. ETM  has finished a merger with CBS Radio Inc. This generates one of America’s best media and entertainment company and one of the top two radio broadcasters in the nation.

Entercom ETM  currently holds 235 radio stations across 48 media markets and it is one of the oldest and longest running radio companies in America. With the completion of the merger, they are now the #1 creator of live, original local content in the U.S and the nation’s leader in news and sports radio.

This merger will be huge for both stations as they both can utilize their expertise and work together to improve the quality and news of the stations. The two companies will broadcast to over 100 million people weekly that include award-winning radio stations, digital platform and live events.

Entercom’s President and CEO, David Field said, “We are thrilled to officially close our transformational merger with CBS Radio and welcome their talented employees and iconic brands to Entercom. We now have the scale and capabilities to drive meaningful growth and to compete more effectively with other media for a larger share of advertising dollars.”

Entercom ETM  plans to capitalize in their sports, news, music, podcasting, digital and add more live events to their schedule. This could separate them from the competition as it is extremely difficult to compete for advertising dollars with so many other radio stations out there.

Field also said they have goals to elevate the Radio industry and will move forward focusing on to deliver “outstanding” ROI to their customers.


This article has been provided by a Chasing Markets contributor. All content submitted by this author represent their personal opinions, and should be considered as such for entertainment purpose only. All opinions expressed are those of the writer, and may not necessarily represent fact, opinions, or bias of Chasing Markets.
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